HomeResearch Articles Determining Customer Advocacy Program Scope

Determining Customer Advocacy Program Scope

  • Customer advocacy is defined as the activities that help customers share their experience with an organization’s brand, formally and informally
  • Customer advocacy leaders should clarify and align on the problem they’re trying to solve or the opportunity they’re trying to leverage before committing time, people and technology resources to build advocacy programs
  • The selection of customer advocacy program components in the design phase of the Customer Advocacy Model should begin with determining business objectives
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