Developing Market Requirements
- Market requirements are a key deliverable that defines the target audience and buyer that need to be addressed by a new product, solution or service
- This deliverable is created by portfolio marketing during the design stage of the SiriusDecisions Product Marketing and Management (PMM) Model
- Capture market and buyer dynamics that support an offering’s development, go-to-market strategy and financial business case
You must log in to client portal for full access to this content.
Login