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Ensuring Data Privacy Compliance

  • To uphold lawful and ethical standards, national and international authorities have introduced legislation that attempts to balance an individual’s right to privacy with the promotion of commerce
  • This shift will inevitably change the way that b-to-b organizations approach their marketing and sales strategies
  • Review the deployment of new technology and external marketing services for any detrimental or risk-bearing consequences that might be caused by a failure to adhere to stated privacy policies
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