HomeResearch Articles Global Demand Center Implementation: Defining Scope and Roles

Global Demand Center Implementation: Defining Scope and Roles

  • A global demand center can play a critical role in driving consistent, repeatable and scalable demand
  • Marketing leaders must implement a global demand center carefully to maximize the value and agility
  • The demand center's role should be tailored to reflect marketing goals and marketing competencies as well as changes in the market
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