HomeResearch Articles Identifying and Prioritizing Demand Creation Approaches

Identifying and Prioritizing Demand Creation Approaches

  • As companies grow, they often venture out of their comfort zones and sell products and services that differ greatly from their legacy products in pricing, deal size and target market
  • These changes often require the organization to change the way that it markets and sells
  • This shift impacts the role of demand creation and its functions and processes that support the entire demand creation process
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