HomeResearch Articles Implementing the SiriusDecisions Product Marketing and Management (PMM) Model

Implementing the SiriusDecisions Product Marketing and Management (PMM) Model

  • The SiriusDecisions Product Marketing and Management (PMM) Model is a best-in-class framework for innovating and marketing b-to-b offerings
  • A key step in adopting the model is for the implementation team to continually measure its success and evangelize the improvements across the organization
  • Practitioners need continuous upskilling on best practices for completing activities and deliverables as well as methods for ensuring alignment across the organization
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