When creating a new partner portal or improving an existing one, most channel organizations focus on the design and functionality of the site, instead of the portal's content
Given this inadequate level of planning and attention, it is no surprise that a high percentage of partners do not use supplier portals, or they ignore much of the content that they find there
This report provides a roadmap for developing a partner portal strategy that will drive partner utilization and make it easier for partners to do business with a supplier
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