HomeResearch Articles Intelligent Growth: SiriusDecisions’ Guide to Growth Through Buyers

Intelligent Growth: SiriusDecisions’ Guide to Growth Through Buyers

  • Selling to new buyers represents one of the five primary ways that b-to-b organizations can grow
  • Success in selling to new buyers requires an understanding of their needs and lexicon
  • Solution features must be linked to the benefits and value they provide to the new buyer
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