HomeResearch Articles Intelligent Growth: SiriusDecisions’ Guide to Growth Through Offerings

Intelligent Growth: SiriusDecisions’ Guide to Growth Through Offerings

  • Developing and launching new offerings represents one of the five primary ways that b-to-b organizations can grow
  • A successful new offering requires alignment across sales, marketing and product
  • Although developing a new offering is a product-centric exercise, messaging must be created with audiences in mind
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