Intelligent Growth: SiriusDecisions’ Guide to Growth Through Productivity

An organization's b-to-b productivity encompasses the effectiveness and efficiency of all of its marketing, sales and product activities
Best-in-class organizations make a systematic effort to improve productivity in the execution of each of their plans and operations
Productivity initiatives require consistent measurement execution, so that the impact of changes can be measured and necessary adjustments can be identified

You must log in to client portal for full access to this content. Login

Take Action