A lack of ability to execute against the growth strategy can be a key inhibitor to achieving performance goals, especially if product, marketing and sales are not aligned on synchronized execution of prioritized actions
Understanding Intelligent Growth pillars helps organizations calibrate their priorities based on growth levers and guides them to emphasize and invest in the areas that will have the greatest impact
The Intelligent Growth Readiness Framework identifies a set of success factors for each of the Intelligent Growth pillars that will provide the foundation for assessing organizational and functional readiness to execute against a growth strategy
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