HomeResearch Articles Introducing the SiriusDecisions Channel Decisions Framework

Introducing the SiriusDecisions Channel Decisions Framework

  • A supplier’s route-to-market strategy is a critical ingredient for achieving and sustaining growth
  • Companies typically approach route-to-market selection and partner recruitment with less rigor than required
  • The SiriusDecisions Channel Decisions Framework focuses on channel structure, the partner ecosystem, partner attributes and channel length
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