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Launch Plan: Template and Guidelines

In this SiriusDecisions Core Strategy Report, we provide a template and guidelines that portfolio marketers can use to create a best-in-class launch plan.

  • A b-to-b launch plan is a deliverable that defines the components required for an audience-centric approach to bringing new offerings to market
  • Portfolio marketers must enlist the product team, other marketing functions and sales to define requirements for a successful launch
  • Agreeing on launch activities early in the go-to-market process prevents subsequent disconnects between marketing and sales
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