HomeResearch Articles Leveraging the Right Data to Support Portfolio Marketing Decisions

Leveraging the Right Data to Support Portfolio Marketing Decisions

  • Portfolio marketers must identify the best potential business opportunities for their organization and develop a deep understanding of markets and buyers
  • Portfolio marketers must aggregate the right data from a variety of sources
  • An absolute requirement for success is the interlock with the right team members to ensure the right data sources are available when requested
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