HomeResearch Articles Localization: A Strategy for B-to-B Marketers

Localization: A Strategy for B-to-B Marketers

  • Organizations operating globally must find ways to make their offerings succeed in each market
  • The more diverse the markets, the greater the potential degree of marketing localization required
  • Finding an acceptable localization approach requires a transparent and objective decision process that uses information and criteria that both headquarters and regional functions can agree on
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