HomeResearch Articles Managing the Strategic Evolution of Sales Operations

Managing the Strategic Evolution of Sales Operations

  • The changing b-to-b landscape requires sales operations to adapt, evolve and be much more strategic in its focus
  • Sales operations has direct accountability for identifying, developing and deploying processes, metrics and tools that improve the efficiency and increase the capacity of sales reps
  • SiriusDecisions created the Sales Operations Accountabilities Sunburst, a model for evolving sales operations focused on seven key accountabilities containing basic and advanced functions and capabilities
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