HomeResearch Articles Marketing Risk and Compliance: A Framework for Financial Services

Marketing Risk and Compliance: A Framework for Financial Services

  • Risk and compliance have always had a considerable impact on b-to-b marketing functions
  • In the financial services industry, recent trends are driving an increased reliance on the marketing organization to provide risk and compliance review, measure and interpret potential risks, and support the corporate model’s risk management goals
  • An effective financial services risk and compliance function should identify the levels of protection for the organization and clearly define roles and responsibilities associated with each level
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