HomeResearch Articles Maximizing Rep Lifetime Value Across the Sales Talent Lifecycle

Maximizing Rep Lifetime Value Across the Sales Talent Lifecycle

  • Sales enablement leaders are responsible for a wide range of programs that focus on increasing the productivity of sales reps
  • Prioritization of programs based on return-on-investment criteria, while ideal, is not always easy to achieve
  • While the intrinsic value of the enablement function is understood by senior organizational leadership, debates arise regarding how much personnel, funding and technology should be allocated to various enablement programs
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