Maximizing Rep Lifetime Value Across the Sales Talent Lifecycle

Sales enablement leaders are responsible for a wide range of programs that focus on increasing the productivity of sales reps
Prioritization of programs based on return-on-investment criteria, while ideal, is not always easy to achieve
While the intrinsic value of the enablement function is understood by senior organizational leadership, debates arise regarding how much personnel, funding and technology should be allocated to various enablement programs

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