HomeResearch Articles Measuring Sales Enablement

Measuring Sales Enablement

  • To measure the sales enablement function, enablement work must be divided into seller deliverables and the impact of these deliverables on business outcomes
  • By measuring what sales enablement has delivered to sales and the impact of its efforts on sales results, sales enablement leaders also sharpen the focus of the enablement team
  • Sales enablement can only assess the impact of its efforts by identifying a change in sales behavior that is directly tied to an improvement in sales results
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