HomeResearch Articles Portfolio Marketing and the Sales Enablement Plan

Portfolio Marketing and the Sales Enablement Plan

  • A b-to-b sales enablement plan is a deliverable that defines the knowledge, skills and processes required by sales to successfully adopt a product, service or solution
  • Portfolio marketers must enlist sales leadership and other internal stakeholders to define requirements for new sales content, training and communications
  • Agreeing on enablement activities early in the go-to-market process prevents later disconnects between marketing and sales
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