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Preference Management

  • For most companies, a preference center is a basic data storage portal that visitors use to inform suppliers of their preferred communication requests
  • Personal privacy regulations being introduced by governments around the globe, in conjunction with a greater awareness of personal privacy, are raising awareness about the importance of a comprehensive preference management strategy
  • For companies operating in multiple geographies, it is critical to understand the regulations that govern the storage, usage and sharing of personal data in those geographies before defining a consent and preference management strategy
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