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Rapid Response Demand Creation

  • Rapid response programs are designed to allow a company to react effectively and efficiently to market-level, account-level and contact-level opportunities and risks as they arise
  • Many b-to-b organizations are ill equipped to effectively put together programs to respond to market events
  • The SiriusDecisions Rapid Response Model guides the creation of a rapid response capability, including the people, processes and technology needed to design and deliver rapid response programs
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