HomeResearch Articles Redefining Field Marketing

Redefining Field Marketing

  • Traditional generalist field marketing roles do not meet the expectations of modern field sales teams that use expanded go-to-market strategies
  • When asked to support new go-to-market strategies, field marketers suffer from not only a lack of bandwidth but also several missing competencies
  • Marketing leaders must create local field marketing specialist roles that mirror the regional go-to-market strategies adopted by sales
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