HomeResearch Articles Regional Portfolio Marketing

Regional Portfolio Marketing

  • As b-to-b organizations see a stronger need for localized go-to-market strategy and planning, they’re creating regional portfolio marketing roles
  • SiriusDecisions has identified a set of external and internal drivers that validate the increasing need for the existence of a portfolio marketing function at a regional level
  • Organizations that plan for and implement a regional portfolio marketing function based on best practices see better marketing and sales results in the region
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?