HomeResearch Articles Sales Advocacy: Concierges, Councils and Coaches

Sales Advocacy: Concierges, Councils and Coaches

  • A sales advocacy program provides support to reps by answering key questions and escalating issues on their behalf
  • Sales advocacy describes programs and tactics that capture insights from salespeople and use those insights to drive changes in the company’s processes, tools and products
  • A key requirement for a successful sales advocacy program is to use tactics that produce strong insights while minimizing disruption to sales rep productivity
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