HomeResearch Articles Sales Asset Management: Laying the Foundation for Activity-Based Sales Enablement

Sales Asset Management: Laying the Foundation for Activity-Based Sales Enablement

  • More awareness of b-to-b buyer’s journey requirements drives increases in organization-provided guided selling and content development
  • This means that better aggregating, creating and managing sales assets is an essential ingredient of enablement success
  • Activity-based sales enablement begins with a detailed understanding of the activities that sales reps perform every day
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