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Sales Operations

  • Sales leaders depend on sales operations as a strategic partner that can provide insight and intelligence about markets, customers, competitors and sales performance while developing and managing initiatives focused on improving efficiency for each sales role in the organization
  • The sales operations mission can be defined as identifying, designing, implementing and governing initiatives and projects that drive improved performance throughout the sales organization
  • As sales organizations adopt consistent processes and measure their effect on driving revenue, sales operations must determine the necessary tools to support and create sales rep efficiencies
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