HomeResearch Articles Selecting Channel Marketing and Management Technology

Selecting Channel Marketing and Management Technology

  • To gain greater leverage from partners, many b-to-b organizations are shifting to a partner-driven demand creation strategy supported by a channel marketing and management (CMM) automation solution
  • When selecting a CMM solution, suppliers frequently make errors that can result in the selection of a solution that is not optimal for their needs
  • This report presents an eight-step process for selecting the right CMM platform to meet a supplier’s current and future needs
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