HomeResearch Articles Selling Cloud-Based and Other Recurring Revenue Solutions in the Channel

Selling Cloud-Based and Other Recurring Revenue Solutions in the Channel

  • Most traditional IT and communications industry suppliers now derive the majority of their revenues through indirect sales channels
  • With widespread customer acceptance and accelerating sales growth, most suppliers are now recognizing that channel partners are just as important to garnering cloud growth and share as traditional offerings
  • The degree of change required by channel partners to successfully transition to the cloud or another recurring revenue model, combined with changing B2B sales and marketing dynamics, requires suppliers to also make significant changes in their business
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