Best-in-class marketing measurement is not simply the result of buying the right technology or choosing from a list of metrics, nor is it a predominantly technical endeavor
High-quality measurement is the result of a process-driven approach involving both technical and social steps to align reporting to specific business needs
The SiriusDecisions Aligned Measurement Process Model is a three-phase, seven-stage process for developing marketing measurement using the principles of the SiriusDecisions Aligned Measurement Model
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