HomeResearch Articles The Anatomy of a B2B Campaign

The Anatomy of a B2B Campaign

  • Marketers aspire to improve efficiency and effectiveness, but they often get caught up in addressing a wide range of highly disconnected product messages
  • B2B marketers are challenged to synthesize strategic goals, multiple product roadmaps and annual sales targets while applying an understanding of target buyers and customers
  • The lack of a campaign framework inhibits marketing leaders from fully aligning their efforts with corporate, sales, and product organization objectives and initiatives.
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