HomeResearch Articles The Anatomy of a B-to-B Campaign

The Anatomy of a B-to-B Campaign

  • B-to-b organizations waste significant amounts of money on misaligned reputation, demand creation and sales enablement activities
  • Without such a framework, sales and marketing executives cannot align their efforts with corporate, sales and business unit initiatives
  • Implement an integrated campaign framework that identifies and addresses fundamental customer business needs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?