HomeResearch Articles The Channel Partner Segmentation Matrix

The Channel Partner Segmentation Matrix

  • Segmentation is the process of defining and subdividing a supplier’s partner ecosystem into identifiable segments with similar needs, wants and characteristics
  • Suppliers should add a method of segmentation that allows suppliers to identify and concentrate their resources, money, time and effort on high-performing profitable partners with the potential to grow revenue and value
  • The SiriusDecisions Channel Partner Segmentation Matrix is a simple and powerful tool for helping suppliers identify, develop and invest in the right partners
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?