Segmentation is the process of defining and subdividing a supplier’s partner ecosystem into identifiable segments with similar needs, wants and characteristics
Suppliers should add a method of segmentation that allows suppliers to identify and concentrate their resources, money, time and effort on high-performing profitable partners with the potential to grow revenue and value
The SiriusDecisions Channel Partner Segmentation Matrix is a simple and powerful tool for helping suppliers identify, develop and invest in the right partners
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