HomeResearch Articles The Commercial Release Decision Gate

The Commercial Release Decision Gate

  • At the end of the build stage of the SiriusDecisions Product Marketing and Management (PMM) Model, the offering core team certifies that the offering is ready to be launched
  • At this point, the core team makes the commercial release decision gate presentation − the final release readiness and launch planning activity
  • If all key deliverables are met or modifications are acceptable to the innovation council, the team is authorized to move ahead with producing and launching the offering
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