HomeResearch Articles The Demand Waterfall Through a Process Lens

The Demand Waterfall Through a Process Lens

  • The SiriusDecisions Demand Waterfall® gives b-to-b organizations a shared view between marketing and sales of the health of demand creation
  • For years, business process improvement professionals have used this type of approach to successfully pinpoint problem areas and remediate issues
  • Just as a process perspective has proven invaluable in driving effectiveness and efficiency in other functions of the business, so too can it be used to clarify demand creation activities
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