HomeResearch Articles The SiriusDecisions Marketing Operations Range of Responsibilities Model

The SiriusDecisions Marketing Operations Range of Responsibilities Model

  • Marketing operations is an essential marketing function responsible for operationalizing the marketing strategy and serving as an advisor to the CMO
  • Marketing operations’ core purpose is to ensure and enable marketing accountability, align marketers and marketing with product and sales teams and enable the marketing function to run more efficiently
  • By identifying marketing operations’ core priorities and responsibilities, marketing operations professionals help drive marketing’s contribution to the business
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