HomeResearch Articles The Portfolio Optimization Decision Gate

The Portfolio Optimization Decision Gate

  • Once a b-to-b offering has reached the peak of its growth phase, organizations must make decisions about the scope of investment through the remainder of the offering’s lifecycle
  • At the portfolio optimization decision gate, teams from the product function analyze each offering based on strategic, financial and commercial criteria provided in the Portfolio Optimization Framework
  • Portfolio optimization allows the team to focus higher-impact efforts on the most profitable products; buyers benefit from the increased attention to customer needs and satisfaction
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