HomeResearch Articles The Sales Enablement Range of Responsibilities Model

The Sales Enablement Range of Responsibilities Model

  • Sales enablement leaders are tasked with maximizing sales rep productivity, which requires them to focus on efficiency and effectiveness
  • The dedicated sales enablement function is at the center of this mission, managing the delivery of programs and technologies that drive rep productivity
  • The Sales Enablement Range of Responsibilities Model provides a framework for understanding the function’s responsibilities, diagnosing shortcomings and prioritizing areas that need improvement
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