HomeResearch Articles The SiriusDecisions Channel Incentive Selection Model

The SiriusDecisions Channel Incentive Selection Model

  • Organizations that do not take a disciplined, strategic approach to incentive planning are likely wasting budget, resources and potential revenue
  • Because channel partners regularly interact with several suppliers, organizations must ensure their channel relationships endure the test of time and their partnerships remain competitive
  • Channel incentive programs must adapt to influence future behavior, increase partner performance, drive partner contribution to pipeline, reward partner sales and deliver against channel growth goals
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