HomeResearch Articles The SiriusDecisions Customer Needs Template

The SiriusDecisions Customer Needs Template

  • Although most organizations recognize the importance of understanding the needs of existing and potential customers, nearly two-thirds say they have no consistent approach for identifying those needs
  • To home in on the needs of existing and potential customers, buyers and users, a b-to-b organization must have a process that allows it to adjust and sharpen its investigative focus
  • This template contains information that summarizes the results of the effort to understand customer needs
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