HomeResearch Articles The SiriusDecisions Demand Center Implementation Guide

The SiriusDecisions Demand Center Implementation Guide

  • A demand center is a central or regional hub of shared marketing services, infrastructure and processes
  • It is intended to drive consistent, repeatable and scalable demand creation efforts across an organization in a more efficient manner
  • Implementation must be planned to maximize the benefits of the demand center while minimizing the risks of disruption and underperformance
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