HomeResearch Articles The SiriusDecisions Fast-Tracking Channel Demand Model

The SiriusDecisions Fast-Tracking Channel Demand Model

  • A growing number of b-to-b organizations are looking to increase channel marketing’s contribution to pipeline and revenue, as well as optimize and maximize their partner demand marketing investments and resources
  • Getting partners to participate in demand programs requires considerable effort to engage and enable them, and guide them toward specific demand programs and activities that deliver pipeline and ROI
  • Organizations that are focused on developing measurable, repeatable and scalable channel demand engines with optimal performance will benefit from the SiriusDecisions Fast-Tracking Channel Demand Model
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