HomeResearch Articles The SiriusDecisions Marketing Model Decision Framework

The SiriusDecisions Marketing Model Decision Framework

  • A b-to-b marketing organization’s structure has far-reaching implications for efficiency, effectiveness and overall performance
  • The SiriusDecisions Marketing Model Decision Framework provides five sets of decision criteria that marketing leaders can use to identify which organizational model is best for them
  • This step-by-step approach to effective organizational design enables organizations to incorporate strategic elements that make them more efficient and audience-centric in their approach to operating and going to market
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