HomeResearch Articles The SiriusDecisions Marketing Strategy Compass

The SiriusDecisions Marketing Strategy Compass

  • CMOs and marketing leaders believe that having a strategic vision is critical, but many do not feel confident in their ability to formulate a strategy
  • Strategy formulation can be further complicated by confusion about what strategy means, weak executive alignment and ambiguity around corporate direction
  • When CMOs bypass strategy formulation, they often confuse their focus on operational planning with strategy itself
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