HomeResearch Articles The SiriusDecisions Sales Enablement Functional Design Process

The SiriusDecisions Sales Enablement Functional Design Process

  • As organizations grow and sales activities become more complex, well-intentioned but random acts of enablement must be integrated into a focused, orchestrated effort
  • Fulfilling sales enablement's mission requires a systematic approach to planning the sales enablement function and its structure
  • A well-defined functional design process can help sales enablement leaders better prioritize and clearly articulate their scope and responsibilities
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