HomeResearch Articles The Three Ps of Marketing E-Commerce Excellence

The Three Ps of Marketing E-Commerce Excellence

  • While e-commerce has been well established in the b-to-c world for quite some time, many b-to-b marketers are just starting to pivot to e-commerce as a revenue channel
  • An increasing number of b-to-b companies are venturing out of traditional sales-rep-led models and turning to e-commerce to execute on transactional business
  • The SiriusDecisions Three Ps of Marketing E-Commerce Excellence is a model that encapsulates the steps to plan for, build, execute and measure a best-in-class e-commerce approach
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