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What Really Counts in Channel Marketing Measurement

  • The key to building, executing and managing an effective channel strategy lies in the collection, reporting and analysis of data and information to drive actionable decisions that impact partner performance
  • In addition to its own reporting needs, channel marketing must communicate with various stakeholders – including the executive team and sales leaders
  • Channel marketers and marketing operations can use the Channel Operating Model to determine KPIs and create audience-centric dashboards that track leading and lagging indicators of success
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