HomeResearch Articles Customer Advisory Boards: Going Virtual

Customer Advisory Boards: Going Virtual

  • Customer advisory boards (CABs) are an excellent – though expensive – mechanism for organizations to engage with their most important and influential customers
  • Adding virtual CABs to the advisory board strategy can help customer marketers drive deeper and broader engagement in a variety of ways
  • As with in-person CABs, organizations must use proper preparation and engagement techniques to conduct virtual CABs
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