HomeResearch Articles Customer Advocacy Programs: Asset Options

Customer Advocacy Programs: Asset Options

  • Peers are the most trusted source in a b-to-b buying cycle; marketing must address this buyer preference by providing customer advocacy assets
  • Traditional reference programs often don’t expand their charters to develop a range of assets that can address various phases of buying and customer lifecycles
  • The broader the range of advocacy asset types, the more likely that customers can find a way in which they’re comfortable participating in the program

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