HomeResearch Articles Customer Advocacy Technology: A Sirius Perspective

Customer Advocacy Technology: A Sirius Perspective

  • To share customer experiences across the customer lifecycle, customer advocacy teams must find new ways to leverage technology to increase productivity and reach
  • Customer advocacy technologies enable marketers to define their requirements by buying scenario and ensure delivery of the right assets at the right stage of the customer lifecycle
  • The capabilities of new customer advocacy technologies are crossing into content and sales enablement
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